🟢 Cannes oui talk about this now?

Part confessional, part strategy. 

This newsletter shares the real stories, lessons, and behind-the-scenes of building a creative career inside (and sometimes outside) the 9–5.

You can feel it, right? The algorithmic dust has barely settled on the selfies, the champagne clinks, and the carousel recaps from Cannes. The obligatory rosé joke in every caption. The photo dumps from rooftop panels no one actually listened to. The recycled talking points dressed up in luxury linen.

But beneath the polished puns and pastel filters, what really happened at Cannes this year? More importantly, who wasn’t in the room—and why?

In our very first (and very anonymous) edition of The Spam Account, I sat down with thee social media strategist behind some of the biggest brands you know. Someone who’s led teams, managed millions of followers, and built high-impact campaigns for companies that still don’t know how to properly staff a social team.

They went full ham. 

And you need to hear it.

Let’s get into the truth behind the yachts, the panels, and the performative optics of Cannes—and what that means for those of us doing the work.