🟢 Your PTO shouldn't fund your delusions

Part confessional, part strategy. 

This newsletter shares the real stories, lessons, and behind-the-scenes of building a creative career inside (and sometimes outside) the 9–5.

Everybody wants to be outside.

SXSW, Cannes, Social Media Week. Conference badges. Rooftop mixers. Brand dinners with suspiciously dim lighting.

If you’re building a creator career while working full-time, the pressure to be everywhere is getting louder and louder.

Every panel starts feeling “important.” Every trip feels like an “investment.” Every event suddenly becomes “good for networking.”

Meanwhile, your PTO balance is in critical condition and your Slack notifications are breeding.

Here’s the truth nobody really says out loud:

Not every room deserves what little [paid time off] you have just because it looks good online.